In case, you weren't paying any attention, here's some news for you – Customers or clients are 70% more likely to buy a product or subscribe to a service when they are presented with a video of said product or service. To put it simply, video is a fantastic marketing tool.
In the digital world we live in today, visual stimuli plays a key role in capturing the people's attentions. Written content does have its place, but, more than half the time, customers would prefer to watch a video, rather than spend hours reading paragraphs of information.
You can achieve so much more with a simple video.
Videos and photographs allow customers and businesses to interact in a way that textual content can't. They offer a certain level of exclusivity and detail. They are far more engaging as well.
So, with videos and images you can enjoy better search results and connect with more potential customers. After all, 92% of mobile users share videos with others. Just imagine the reach you can have by tapping into this audience with a creative image or video.
Traditional videos and images are sure to get the job done, but, what your business needs right now is something unique. That's where aerial filming and aerial photography come in. With aerial filming and photography, you provide a whole new perspective of your business to customers.
Wondering whether your business/industry can benefit from aerial filming and aerial photography? Well, here is a list of industries that are already benefiting from the new innovation. If your business falls under one of these, then it's time to book a professional aerial videographer/photographer.
A survey in 2012 found that almost half the students and juniors in a university preferred getting an introduction to their institution through video. They felt that video provided a better picture of what the campus or location looked like and what the students could expect.
We live in an online world and that means we search for every bit of information via the internet. This process of searching for information becomes more engaging when there is a video answering all your questions. That's exactly what educational institutions are doing now. By offering glimpses of day to day activities, institutions are capturing the attention of prospective students everywhere.
In fact, around 86% of universities and colleges have their own YouTube page.
With help from aerial filming and aerial photography, educational institutions are able to offer more engaging content. They are able to present prospective students with 360 degree videos of the buildings and the campus in general.
This allows students to get an almost first hand feel of the place, which can be very helpful in their decision making process.
Weddings are an important event in the lives of most people and everybody's looking for a way to make weddings more exciting.
Aerial filming and aerial photography has become a major trend for this very reason. The innovative ways in which drones can capture video or click images has become a high point for weddings
For example, capturing a bird's eye view of the wedding party or providing a 360 degree perspective was once impossible. Today, you can have all of that.
So, if you're a wedding planner or a wedding photographer/videographer, you should seriously consider offering aerial filming and aerial photography as part of your service package.
Another industry that can benefit from aerial filming and aerial photography is the sporting industry.You don't have to create videos from limited angles anymore. With drones, it's so much easier to capture the fun from multiple angles now.
For instance, if there's a motorsport race, you can cover the whole event from the skies. This would provide a brilliant angle, while offering audiences a view of the entire race. Every move and manoeuvre would be visible, which isn't the case with traditional filming techniques.
Drones also allow for close up shots at such events, which, would never have been possible once upon a time due to safety reasons.
Apart from highlighting the sporting event itself, aerial filming and photography can help organisers market their sporting location as well.